| Primary customer | LoadOps is positioned to full-truckload carriers operating drivers and equipment. | ARK is positioned to freight brokerages buying capacity from third-party carriers. | Classify each load as asset, brokerage, co-brokered, or shared before choosing a destination. |
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| Dispatch resources | LoadOps emphasizes driver schedules, locations, HOS data, utilization, gaps, and assignments. | ARK manages broker carrier assignment and shipment execution, not fleet HOS or asset utilization. | Name the future system for drivers, tractors, trailers, ELD, HOS, maintenance, and dispatch. |
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| Load economics | Carrier economics center on load revenue, driver and equipment utilization, settlements, fuel, and factoring. | Broker economics center on customer revenue, carrier cost, gross margin, receivables, and payables. | Reconcile one asset load and one broker load separately; do not combine their financial models. |
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| Commercial model | LoadOps publishes per-driver monthly and annual pricing with volume discounts. | ARK’s standard checkout is priced per user seat. | Price dispatchers, back-office users, drivers, integrations, provider contracts, and both operating systems. |
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