Freight broker migration guide
Rose Rocket now operates as TMS.ai and positions the product as an AI-native, configurable TMS for brokers, carriers, and 3PLs, with unlimited users, no-code workflows, AI agents, and a published full-service platform price. ARK TMS is a strong alternative for brokerages that want a more bounded broker operating system and prefer to validate supported workflows and integrations directly rather than carry a highly customized platform forward.
Current public positioning
TMS.ai, the operating brand of Rose Rocket, emphasizes core infrastructure, transportation logic, end-user customization, automations, AI agents, and one transparent unlimited-user price. Its pricing page describes a full-service platform with a 90-day go-live and an enterprise tier.
Read TMS.ai / Rose Rocket platform pricing and rollout detailsFit and proof
This is an evaluation framework, not a feature-count scorecard. Current contracts, plans, configurations, and integrations can change what either system supports.
| Decision area | TMS.ai / Rose Rocket | ARK TMS | Acceptance test |
|---|---|---|---|
| Configuration model | TMS.ai promotes custom fields, custom boards, no-code workflows, automations, and adaptable transportation logic. | ARK provides opinionated brokerage workflows with organization settings, permissions, providers, and operational views. | List every TMS.ai or Rose Rocket customization and identify the business outcome, not just its screen location. |
| AI-assisted work | TMS.ai markets AI agents for order, pricing, dispatch, tracking, and onboarding-related work. | ARK’s value case should be evaluated on the supported live workflow, regardless of whether a task uses AI. | Measure accuracy, review steps, exception handling, and labor on the same shipment set. |
| Pricing and rollout | TMS.ai publishes an unlimited-user full-service starting price and describes a 90-day go-live. | ARK publishes a configured seat price and scopes migration, custom integration, and rollout timing separately. | Compare three-year cost using real users, implementation, services, integrations, and contract terms. |
| Broker operating flow | TMS.ai serves brokers, carriers, and 3PLs with configurable transportation workflows. | ARK centers freight brokerage load, carrier, tracking, document, billing, reporting, and accounting work. | Run the same quote, carrier coverage, exception, delivery, invoice, and bill scenario. |
Evaluation plan
Use the same people, source records, and acceptance criteria in both systems. A guided demo is useful; a completed workflow is stronger evidence.
Choose a real lane, customer, carrier profile, document set, and accounting path.
Enter or import the order, assign ownership, and confirm the operational fields.
Test the load-board, carrier, rate, safety, and confirmation steps you actually use.
Validate statuses, tracking, exceptions, documents, and team handoffs.
Generate the billing records and reconcile the supported accounting handoff.
Migration sequence
Confirm export rights, archive requirements, open-load ownership, provider credentials, and acceptance criteria before the prior system changes.
Record custom fields, boards, views, automations, workflows, templates, roles, portals, and enabled AI agents.
For each customization, decide whether ARK covers the outcome natively, needs configuration, requires integration, or will retire it.
Document the human review points, overrides, and workarounds around automated or AI-assisted tasks.
Reauthorize providers and validate the customer, carrier, driver, accounting, and API experiences that remain required.
Use representative loads and record time, errors, handoffs, exceptions, documents, and financial reconciliation.
Data scope
Cutover controls
ARK evidence
Migration FAQ
TMS.ai currently emphasizes an AI-native, highly configurable platform with unlimited users and no-code workflows. ARK emphasizes a focused broker operating system and specific provider workflows. The better fit depends on how much platform customization your team wants to own.
Capture custom fields, boards, workflows, automations, roles, templates, portals, integrations, and AI-agent review rules. For each item, write the business decision it supports so the migration does not become a screen-for-screen rebuild.
No blanket claim is appropriate. TMS.ai and ARK use different published billing models and implementation approaches. Compare the same team, services, migration work, integrations, support, contract term, and expected growth using current written quotes.
Prove the fit
Bring one representative load, the integration list, required exports, and the people who own each handoff. Leave with documented fit, gaps, and next steps.