Load Board ROI Calculator
Calculate if your load board subscription is worth the cost
Load Board Usage
DAT: $149/mo, Truckstop: $195/mo
Only count loads you found through the load board
Customer revenue minus carrier cost
Common Load Board Costs
Monthly ROI
✓ Excellent ROI (500%+)
Break-Even Analysis
You're booking 14 loads above break-even. Keep it up!
Annual Projection
Maximizing Load Board ROI
Are Load Boards Worth It?
Load boards are worth it if you're booking enough loads to generate positive ROI. Most successful brokers aim for 10+ loads per month from their load board to justify the cost.
How to Improve ROI
- Use load board more actively - post more loads, search more carriers
- Focus on higher-margin lanes that justify the load board cost
- Negotiate better carrier rates using load board market data
- Use load board integrations to save time (ARK TMS integrates with DAT)
- Track which loads came from load board vs. other sources
When to Cancel
If you're consistently booking fewer than your break-even loads per month, consider canceling or switching to a cheaper alternative. Don't pay for a tool you're not using enough.
Alternative Strategies
- Build a carrier network to reduce load board dependency
- Use cheaper load boards like 123Loadboard ($79/mo) if you're a smaller broker
- Focus on repeat customers and dedicated lanes
- Leverage carrier portals like MyCarrierPortal to attract inbound capacity
Track Load Sources Automatically
ARK TMS automatically tracks where each load came from (load board, email, phone, website) so you can measure ROI on every lead source and optimize your marketing spend.