Spot Quote Analysis Reports Enter Controlled Rollout in ARK TMS
ARK TMS Spot Quote Analysis Reports help freight brokerages review quote funnels, win rates, response timing, customer and user performance, lanes, equipment, and margin.
Spot quoting moves quickly, but the operating review often happens slowly. Brokerages can usually count how many requests they worked. It is harder to answer where quotes stalled, how quickly the team responded, which customers converted, and whether the wins produced the expected margin.
Spot Quote Analysis Reports bring those answers into ARK TMS for organizations using Spot Quotes. The report connects quote volume, funnel conversion, timing, customer and user performance, lane results, equipment mix, and margin in one operating view.
See the Quote Funnel From Request to Win
The report follows spot quote activity from load creation through the first bid, the customer quote, and the final win. KPI summaries show total spot loads, quotes sent, accepted quotes, carrier awards, lost loads, win rate, average margin, and average quote value.
That gives brokerage leaders a clearer way to see where volume is turning into awarded freight and where work is dropping out of the process. Win-rate trends add the time dimension so a team can tell whether performance is improving, holding steady, or moving in the wrong direction.
Measure How Quickly the Team Responds
Spot freight is time-sensitive, but speed is not one event. The report separates the time to receive the first bid, the time to send the customer quote, and the time to reach an award.
Example values are fictional and illustrate the timing sequence captured by the report.
Keeping those stages separate helps teams identify the actual delay. A slow first bid may point to carrier reach or lane difficulty. A long gap before sending the quote may point to internal review. A long award time can reveal a customer response pattern rather than an operations problem.
Compare Customers, Users, Lanes, and Equipment
Performance tables let teams review quote volume, wins, response timing, win rate, and margin across the dimensions brokers use to manage the operation.
| Customer | Sent | Win Rate | Won |
|---|---|---|---|
| Northstar Foods | 32 | 56.3% | 18 |
| Summit Retail | 27 | 48.1% | 13 |
| Blue River Supply | 24 | 41.7% | 10 |
| Atlas Packaging | 18 | 33.3% | 6 |
| Lane | Sent | Margin | Won |
|---|---|---|---|
| Dallas to Chicago | 19 | 21.8% | 9 |
| Atlanta to Orlando | 16 | 19.4% | 8 |
| Detroit to Nashville | 14 | 18.1% | 6 |
| Phoenix to Denver | 11 | 16.7% | 4 |
Customer analytics can reveal which accounts generate volume and which convert. User performance provides a shared view for coaching. Lane and equipment reporting helps the brokerage see where it is competitive and where pricing or carrier strategy may need another look.
Build Repeatable Operating Reviews
Teams can filter Spot Quote Analysis Reports by date, customer, user, selected team, origin, destination, region, equipment type, and quote status. Frequently used combinations can be saved as report views instead of rebuilt for every review.
The report can also be printed or exported to CSV. That makes it practical for weekly sales meetings, account reviews, coaching conversations, and deeper analysis outside the TMS while keeping ARK as the source of the quote lifecycle.
Better Visibility From Request to Award
Spot Quote Analysis Reports give freight brokerages a consistent way to review how quickly they respond, where they win, and which parts of the quoting operation deserve attention.
The feature is available in controlled rollout for ARK TMS organizations using Spot Quotes. Talk to ARK about enabling Spot Quotes and reporting for your brokerage.